Digital Marketing Coordinator

OFS is seeking a dynamic and results-driven Digital Marketing Coordinator to join our team. Reporting to the Director of Digital Marketing and Media Strategy, the Digital Marketing Coordinator is accountable for organizing and distributing content across our branded social media channels, email marketing ecosystem, and website. 

This role will play a crucial part in implementing and managing our company's online marketing efforts to drive customer engagement, online growth, and brand awareness. Proficiency in project management and the ability to nurture a robust content pipeline are at the core of this role. 

Responsibilities:

• Manage a robust and nuanced content calendar across multiple brands and channels. 
• Collaborate with internal teams to ensure content aligns with overall marketing and business goals.
• Develop and distribute engaging content across various digital platforms, including social media, website, podcast, and email.
• Oversee branded social media accounts, ensuring a cohesive brand experience.
• Update and maintain the company website, ensuring content is fresh, relevant, and optimized for search engines.
• Manage and execute email marketing campaigns, including the creation, scheduling, and analysis of performance.
• Analyze digital marketing trends to optimize strategies and campaigns. 
• Report on key performance indicators (KPIs) for social, email, and website analytics, providing insights and recommendations for improvement.

The Ideal Candidate:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing, social media management, and content creation.
• Shows exceptional project management, organizational, and communication skills.
• Strong understanding of digital marketing concepts, tools, and best practices.
• Experience with website content management systems (CMS) and email marketing platforms.
• Ability to analyze data and translate it into actionable insights.
• Possesses strong communication and interpersonal skills to manage internal/external partners with varying marketing knowledge.
• Approachable, respectful, open, transparent, and easy to work with under tight deadlines.
• Demonstrates self-awareness, openness to feedback, and a commitment to continual improvement.
• Ability to be a liaison between brands and shared service teams to communicate initiatives clearly and consistently.
• Comfortable working in both a strategic and tactical role, helping to plan, build, and share key marketing messages or key campaigns. 

Skills:

• Proficiency in social media platforms (e.g., Facebook, Instagram, Pinterest, LinkedIn).
• Familiarity with website analytics tools (e.g., Google Analytics).
• Knowledge of email marketing software (e.g., Mailchimp, Constant Contact).
• Basic understanding of SEO principles and web design.
• Strong project management and multitasking skills.
• Creative thinking and problem-solving abilities.
• Ability to work collaboratively in a team environment.

Tool / Software Experience (not required, but a plus) 

• Data analysis via Google Analytics, Looker Studio, or other BI tools
• Knowledge of software such as Illustrator, Photoshop, InDesign, and Canva
• Basic understanding of video editing software such as Premiere 
• Project management software such as Asana, Trello, or Monday
• Experience with building out websites via CMS systems such as Drupal
• General knowledge of AI tools such as ChatGPT

Travel requirements:

• 10-20%  (Showroom visits, trade shows, on-location photoshoots, etc.)
• For a remote candidate to be considered - Must travel to Huntingburg, IN frequently at the beginning of this position and beyond to learn all areas associated with OFS.