Healthcare Specialist

About Us: OFS/Carolina is a renowned provider of high-quality healthcare furniture and design solutions tailored to enhance the patient, family, and workplace environments. With a focus on patient outcomes, sustainability, and customer satisfaction, Carolina/OFS is committed to delivering exceptional solutions. 

Job Summary: The Healthcare Specialist at Carolina/OFS serves as subject-matter expert and is responsible for driving sales and expanding market presence within healthcare systems, hospitals, senior living, etc., within the region. This role involves building and nurturing relationships with end users, architectural/design firms, healthcare influencers, and dealers. The Healthcare Specialist strives to understand and uncover the healthcare client's needs and present suitable product solutions to meet those needs.

Key Responsibilities:

Client Acquisition and Relationship Management

• Identify and target prospective clients through research and networking, including health systems, hospitals, senior living facilities, and other healthcare-related targets. 
• Develop and maintain strong relationships with new and existing clients within the healthcare segment.
•  Conduct regular client meetings to understand their requirements and present product solutions tailored to their specific needs.

Sales Strategy and Execution

• Develop and execute a strategic sales plan to achieve and exceed sales targets.
• Present, promote and sell products using solid arguments to prospective and existing customers with a focus on end users, architectural/design firms and dealers who specialize in the healthcare market. 
• Conduct product demonstrations and presentations to diverse client bases.

Dealer Management

• Collaborate with dealerships to promote OFS/Carolina products and ensure they are well-versed in the product offerings.
• Provide training, support and marketing collateral to dealership partners to enhance their sales effectiveness.
• Monitor dealership performance and assist in driving sales through co-marketing efforts and promotional activities.

Architectural and Design Firm Engagement

• Work closely with architectural and design firms to integrate OFS/Carolina products into their projects.
• Provide design consultation and technical support to ensure product specifications meet project requirements.
• Participate in industry events, trade shows and design expos to build relationships and showcase products.

End User Engagement

• Directly engage with end users to understand their specific needs and recommend appropriate furniture solutions.
• Coordinate with internal teams to ensure seamless delivery and installation of products for end users.
• Obtain feedback from end users to continuously improve product offerings and customer satisfaction.
• Provide insight into new healthcare trends and modes of work that will make a case for change or help end users realize a need (demand generation).

Market Analysis and Reporting

• Stay informed about market trends, competitor activities and industry developments.
• Provide timely reports on customer needs, problems, interests, competitive activities and potential for new products and services.

Collaboration and Coordination

• Work closely with internal teams to ensure client satisfaction and seamless delivery of products and services.
• Collaborate with marketing and product development teams to optimize offerings and promotional strategies.

Accountability for these key responsibilities will be measured through achieving assigned sales goals and targets, orders, shipment volumes, new/continued business and margin percentage.

Qualifications:

• Proven work experience as a Sales Representative or similar role, preferably in the furniture or design industry with a focus on the healthcare industry. 
• Experience working with dealerships, architectural/design firms and end users is highly desirable.
• Excellent knowledge of MS Office and CRM software and CET (a plus)
• A deep understanding of the value and use of GPO’s.
• Experience working with Google Suite.
• Strong communication, negotiation and interpersonal skills.
• Self-motivated with a results-driven approach.
• Ability to travel as needed within the assigned territory.
• A bachelor’s degree in Business Administration, Marketing or a related field is preferred.
• EDAC Certification is a plus.

This job description provides a comprehensive overview of the responsibilities and qualifications for a Healthcare Specialist at OFS/Carolina, including specific duties related to dealerships, architectural/design firms and end users.