Our design ethos
Creating great products and experiences begins with understanding and caring about people. We do this by focusing on three big ideas in our design process.
Creating a simple product is harder than a complex one. When you can find the root of what someone is looking for in a given setting, it clarifies the problem you’re trying to solve and produces a simple, intuitive solution. In this way, simplicity helps us do more, by focusing on the details that really matter for people.
We don’t believe in designing products just to fill out a category or follow someone else’s trend. Instead, our designs emerge from conversations and observations about the things people need from the places they occupy. Every piece we design offers a unique value.
We put a personal touch in everything we do—design is no exception. It’s one reason intentional craftsmanship is so important to our products. We believe the ergonomics and style of a product have the ability to support and inspire people in a personalized way.
But what do people need, and how do you design for it?
People have needs they try to meet in the spaces they occupy. At times, it can be difficult to describe or define what people want or need. People are often unsure themselves. But after decades of experience thinking about human needs and creating furniture to support them, we've focused on meeting four fundamental human needs.