Changing your design perspective.
When we think of what it means to “change perspective”, we often don’t think of it in its literal sense. Yet, for Malcolm Berg, it wasn’t until he was zooming towards the ground in an aerobatic aircraft that he understood architecture in a fundamentally new way. Malcolm Berg is an award-winning architect and designer who leads his firm EoA Group out of Miami. He was recently selected as IIDA’s Hospitality Designer of the Year. In this episode, Malcolm delivers some excellent advice around how passion, enthusiasm, and a deeper understanding of your profession can set you apart.
Topics discussed in this episode:
- Hospitality and design
- Design leadership
- Experiential design
- Workplace culture
More about Malcolm Berg of EOA:
Malcolm Berg is the founder, President and Design Director of EoA, Inc. Malcolm received his Master of Architecture degree from Harvard University’s Graduate School of Design, and his Bachelor of Fine Arts degree, with Concentration in Architecture, from the Massachusetts College of Art. His strong visual arts background, paired with a Master’s thesis which eroded thresholds between architecture and landscape, developed into a strong career in experiential design. To that end, Resort Hospitality design emerged as a distilled medium to bring Architecture, Landscape and Interior Design into one experiential discipline. His focus on design is unequivocally about the narrative, about the human element – about the intimate relationship people have with their environment.
Quotes from Malcolm Berg:
“There’s a story in every project, or at least there should be. The story is not about Architecture, nor about the furniture or artwork. It is about the dialogue, about the synergy created by disparate components in any landscape. It is about cinematic envelopment, about sensorial stimulation – about creating a mental image of a liquid moment. To that end I founded Edge of Architecture, to bridge the gap between disciplines, to bring the focus back to the narrative, to the human element – and to the intimate relationship people ultimately have with their environment.”
Related Imagine a Place episodes:
Jon Otis: Design through the eyes of Jon Otis.
Rex Miller: Your success formula.
Phillip Ross: Coworking, technology, and the future of work.