ROOM's new SoHo Showroom

ROOM unveils new SoHo showroom, bringing modular design to life in the future of flexible workspaces

by Jaden Derleth

SoHo, NYMarch 24, 2025 - ROOM, the industry leader in modular workspaces, announces the grand opening of its new 5,000-square-foot showroom in New York City’s SoHo district. Located at 121 Greene Street, this dynamic space serves as a ‘working’ showroom, seamlessly blending a vibrant café, focused work retreat, and immersive product showcase. Designed to evolve with the needs of the modern workforce, the showroom exemplifies ROOM’s commitment to creating flexible, adaptive office solutions. 

Originally constructed in 1883, the historic location has been reimagined into a hub of innovation, featuring ROOM, OFS, and Carolina products. The thoughtfully designed space fosters the ability for effortless transformation, demonstrating how modular solutions can enhance both collaboration and productivity without the limitations of traditional office layouts. 

The way we work has changed, and our workplaces should reflect that evolution. Our collaboration with ROOM allows us to create an environment that is not only functional but also inspiring.
- Andrea Ecret, Senior Director of Brand and Product Marketing at OFS

ROOM’s partnership with OFS and Carolina is rooted in a shared mission to design workspaces that adapt to people, not the other way around. Through modular solutions and adaptable architecture, the showroom serves as a testament to this vision, offering a firsthand experience of how work environments can be both inviting and highly functional.

At ROOM, we believe that workspaces should evolve with the people who use them. This new showroom is a living example of that philosophy, demonstrating how flexibility and thoughtful design can enhance both productivity and well-being.
- Elyse Heckman, SVP of Brand and Communications at ROOM
We approached this project with the goal of creating an environment that adapts effortlessly to the needs of today’s workforce. By leveraging the power of adaptable design, we’ve built a space that is both beautiful and functional—proving that the future of work is flexible.
- Leslie Tegmeyer, Interior Design Project Manager at OFS

About OFS 
OFS is a family-owned contract furniture manufacturer dedicated to crafting experiences and products that contribute to places where people want to be. Founded in 1937, OFS provides furniture and logistics solutions for office, healthcare, education, lifestyle, government, and home office markets worldwide, offering seating products, tables, casegoods, and open plan products. OFS is based in Huntingburg, Indiana. 

About ROOM 
ROOM is reshaping the modern workplace to create the offices of the future around the world. Offering modular and creative architectural office solutions that seamlessly transition a stagnant floorplan to one that is adaptive and dynamic, ROOM's series of purpose-built products foster productivity, team collaboration, focused individual work, and everything in between. All without the hassle, expense and negative environmental effects of traditional construction. With over 7,000 unique customers ranging from budding startups to Fortune 500 companies including Google, Samsung, Amazon, JPMorgan, Chase, and NASA, ROOM is inspiring a better way to work for all. ROOM is now part of OFS, one of the largest independent office furniture manufacturers and workspace innovators in the country. 

About Carolina For over 75 years, Carolina has designed and manufactured quality healthcare furniture for customers around the globe. Founded in 1947, Carolina has constantly evolved their products and expanded their knowledge to meet the needs of tomorrow’s challenges, as well as today’s. Carolina is based in High Point, NC, and was acquired by OFS in 2007. Due to the unique connection to OFS, Carolina can also draw from their full offering of products designed for administrative working spaces. 

OFS Press Contact: Jaden Derleth: jderleth@ofs.com