Sleep Number

Sleep Number’s lease was up, so they decided to pair moving from a suburban neighborhood to downtown Minneapolis with a complete rebrand. They hoped that their new space could better reflect their identity and accommodate all employees comfortably despite smaller square footage. In order to do this, the HGA design team, Parameters, and OFS representative Ben Wagner worked together. Ultimately, Sleep Number and HGA decided to imagine the office like a city, small neighborhoods connected by avenues in between and centralized by a large plaza on each floor—all tied together by a soft Nordic palette. These spaces employed much more “we” space than “me” space, an adjustment, but driver of collaboration and connection. A long-standing friendship and an aligned vision led Sleep Number to choose OFS furniture for large portions of their ancillary space. Today, the new space not only encourages employee relationships and wellness, it inspires all who visit and reflects a hotel-open office feeling that captures the imagination and draws visitors in to learn more.