connection the skill of preparedness and reading the room banner with tracey thomas and cheryl durst

Connection: The Skill of Preparedness and Reading the Room

Connection: The Skill of Preparedness and Reading the Room

As Director of Strategic Sales for IIDA, Tracey Thomas’ career is built on connections—whether with customers or peers or even just her personal relationships, she uses her intentionality and acute emotional intelligence to make people comfortable without compromising herself. She has mastered the art of observing subtlety while also teaching others to take up space and stay curious.

Through my conversation with Tracey, we uncover the importance of nuance and the joy of living in the nonverbals of life.

It doesn’t really work if you are connecting with people that can only say no, you have to connect with people that can say yes!
- Tracey Thomas

Want to know more about Tracey? Read on!

Tracey Thomas is a seasoned sales professional with over 20 years of experience in the industry. As the Director of Strategic Sales for IIDA, she has played a key role for the past four years. Prior to joining IIDA, Tracey spent nearly two decades selling broadcast radio. She holds a degree in Marketing from the University of Chicago Booth School of Business, and brings a wealth of knowledge and skills to her role. With a strong background in communication and a deep understanding of the importance of self-confidence, Tracey is an inspiring asset to the IIDA team.

Learn about IIDA

The International Interior Design Association (IIDA) is a global commercial interior design association with a network of over 15,000 members across 58 countries. Founded in 1994 through a merger of three different organizations, IIDA aims to advocate for the advancement of education, design excellence, legislation, leadership, accreditation, and community outreach in the field of interior design. They also provide resources, networking opportunities, and connections to members to help them achieve expertise and grow their careers. Additionally, IIDA is committed to dismantling racism in all forms. Their vision is to support culture, enhance business value, and positively impact people's lives through a greater understanding of interior design.


  • Cheryl Durst
  • Doug Shapiro
  • Adriana Davila
  • Tracey Thomas
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