Martin Flaherty of Pencilbox on Imagine a Place podcast

Funny by design.

Martin Flaherty is the witty and outspoken co-host of the podcast Tailgating with Geniuses. Tailgating with Geniuses blends the entertaining personalities of the hosts with some of today's most creative thinkers and leaders. Martin also has some interesting ties to the world of design and construction that are rooted in sustainability. In 2005, he co-founded Eco-Scorecard. At that time, Eco-Scorecard was the industry's first-ever tool to help calculate how different products could contribute to environmental certifications. In this conversation, Martin shares some of his favorite stories, bloopers, and insights that he’s gathered after 20 years in the commercial building industry.

Topics discussed in this episode:

  • Design leadership
  • Humor and design
  • Workplace culture
  • Personal branding

More about Martin Flaherty of Pencilbox: 

Martin Flaherty is an expert on sustainability, corporate, and brand communications. Since 1999 he has consulted to companies and associations on a variety of issues affecting corporate culture and product development. In 2007 he co-founded the first web-based software (ecoScorecard) to create the necessary product documentation for the green building industry. Flaherty has worked with executive leadership at the Coca-Cola Company, General Motors, the WELL Living Lab at the Mayo Clinic, the U.S. Green Building Council, Aflac, Herman Miller, TOTO USA, and international trade associations on the practical application of sustainability and how it affects brand and corporate culture. He created the Floorscore and level sustainability brands. Both brands represent thousands of products and are referenced nationally and internationally by commercial builders and governments for sustainable product selection.

Over the past eight years, Flaherty has worked with the commercial furniture and international design community to understand how the physical environment affects culture and employee engagement. 

Related Imagine a Place episodes:

Jon Otis: Design through the eyes of Jon Otis.

Rex Miller: Your success formula.

Phillip Ross: Coworking, technology, and the future of work.


  • Doug Shapiro
  • Martin Flaherty
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