Designing for the Intersection of Eras | Joey Shimoda, Shimoda Design Group

In this episode Doug is joined by Joey Shimoda of Shimoda Design Group. This reflective conversation spans from Joey's unique upbringing in Alabama and the challenges of growing up in a racially tense environment to the potential impacts of emerging technologies.

Growing up in Alabama during a turbulent period in American history—Joey reveals a journey marked by challenges, including his family's history of internment during World War II and the complexities of being one of the few Asian families in his community amidst the racial tensions of the 1960s. This backdrop serves as a foundation for Shimoda's profound insights into the role of curiosity, open-mindedness, and the embrace of both the analog and digital realms in shaping his design practices.

Doug and Joey talk about how the implications of technological advancements like AI and the metaverse cannot be overlooked in the field of design. There is a need to emphasize human-centered creativity and tangible experiences in this rapidly changing technological landscape.

This conversation not only showcases Joey's illustrious career and musings, but also serves as a testament to the enduring relevance of human creativity in the face of technological change.


  • Doug Shapiro
  • Joey Shimoda
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