Rescue your creative mind...before it’s too late: Martin Lindstrom
Whether you can feel it happening or not, we are losing our grip on our creative mind and the stakes are high.
Today’s conversation features the author and creativity expert, Martin Lindstrom. Martin has written seven New York Times bestsellers and is a frequent contributor to HBR, NBC, Fast Company and named by TIME Magazine as one of the 100 most influential people in the world. His writings, along with his creative consulting practice, have landed him as one of the top creative business minds in the world today.
In our conversation, Martin discusses his new book: The Ministry of Common Sense. He also shares with us how he rescued his own creative mind and how you can do the same.
Learn more about Martin Lindstrom: https://www.martinlindstrom.com/
Book: The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS: https://amzn.to/3ezwSvI
Topics discussed in this episode:
- Empathy in the design process
- The importance of protecting our creative process and mind
- How to practically use "common sense" for more connection
Quotes from Martin Lindstrom:
"We are so seduced by the way we are living, we haven’t realized that we are just about to lose the last important asset we have: creativity"
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