Imagine a Place Podcast with Jennifer Ruckel of 3form

Shaping yourself and those around you

Jennifer Ruckel is the Vice President of Sales for 3form, one of the most design-centric material companies shaping the built environment today. In our interview with Jennifer, we set out to learn about leadership…but I ended up getting so much more. In this episode, you'll hear tips on how to nail your next interview and how to be the mentor that really makes a difference in others. You’ll also get some first-hand perspective on Nature vs. Nurture when it comes to leadership.

Topics discussed in this episode: 

  • Advice for a career in design
  • Leadership
  • Mentorship 

Quotes from Jennifer Ruckel: 

"A mentor helps build a career vision, while a sponsor drives that vision."

About Jennifer Ruckel of 3form:

Jennifer Ruckel joined 3form in 2010 as a Colorado sales representative, and in 2013 became sales manager for the Rocky Mountain region. Prior to joining 3form, Ruckel, an Indiana native, spent over 15 years as a sales representative in the tile and stone, lighting, and furniture industries.

Related Imagine a Place podcast episodes: 

Taylor Staten (TnS Studio): Mentoring as activism

Krystal Lucero (Edwards Mulhausen): Using the gifts you’ve been given to create change.

Regan Donoghue (Newmark Knight Frank): Design thinking for the new world.


  • Doug Shapiro
  • Jennifer Ruckel
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