OFS and Magnus Olesen launch the Zero chair at NeoCon
HUNTINGBURG, INDIANA, June 13, 2022: OFS announces a collaboration with Magnus Olesen A/S to offer Danish design to the North American market. The two brands will make select Magnus Olesen products available in North America starting at NeoCon 2022, in particular with the introduction of the Zero chair.
The Zero chair, also known as the Ø Chair, was designed to easily assemble and disassemble with as few materials as possible. Zero was designed by Danish designer Øivind Slaatto for Magnus Olesen, with a goal of timeless design for aesthetic longevity and simplicity for circularity to easily replace, restore, and reuse components. Zero’s design consists of four main parts: the seat, back, frame, and a single fastener that elegantly and structurally secures all the components together.
“For Magnus Olesen, we wanted to work with OFS because the two organizations share the same values and vision for the future of work,” added Nils Knudsen, owner and CEO of Magnus Olesen A/S. “With this collaboration with OFS, we have an avenue to bring Danish design responsibly to North America.”
Both organizations were founded in 1937 and believe that value for the customer must come not just through the design and function of the product, but also through the choice of materials, suppliers, and how the products are produced.
“We both have a passion for simple, intentional design through honest materials while providing customers with high-value products. The Zero chair represents our shared approach to circular development and stewardship,” said Nick Blessinger, VP, Marketing at OFS.
About Magnus Olesen A/S: Magnus Olesen A/S develops and manufactures high-quality furniture in cooperation with today’s leading designers and architects. The result is a functional, aesthetic and unique danish design that enhances the spaces where it’s placed – no matter whether it’s in smaller interiors or for large conceptual architectural and design purposes.
About OFS: OFS is a family-owned contract furniture manufacturer dedicated to crafting experiences and products that contribute to places where people want to be. Founded in 1937, OFS provides furniture and logistics solutions for office, healthcare, education, lifestyle, hospitality, government, and home office markets worldwide, offering seating, tables, casegoods, desks and workstations. The brands, Carolina and Bryan Ashley are OFS companies. OFS is based in Huntingburg, Indiana.
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