NeoCon 2023

For OFS the Power of Place Takes Center Stage at NeoCon 2023, Showcasing #ProductsNotPrototypes in Expanded 11th Floor Showroom

by Aaron Estabrook

Welcome to NeoCon 2023, where you can explore the transformative power of workplace design in an all-new and expanded 11th Floor OFS Showroom at the Merchandise Mart. Discover how soft architecture and intentional flexibility create healthy and meaningful environments for employees and guests. Experience new order-ready products and enhancements, demonstrating our dedication to showcasing #productsnotprototypes.

“We are so excited for visitors to experience our new space as we share our latest product solutions, hold valuable conversations around the importance of place, and indulge in nostalgic reflections,” said Molly Menke Prior, VP of Workplace at OFS. “Our space this year is a celebration of our collective journey, where reflection meets innovation, and where the power of place takes center stage.”

This expansion reflects our commitment to creating an extraordinary showcase of our latest workplace solutions and design concepts. With an additional 10,000 square feet, the 11th floor showroom now offers an even more comprehensive and immersive experience, allowing visitors to explore a wider range of innovative products, as well as rest, recharge, and engage in meaningful conversations about the future of work and environments.

Explore our space as we commemorate our own path, embracing the milestones that have shaped us. The undeniable influence of our spaces must not be overlooked. Space must empower, enlighten, and inspire us to become the best versions of ourselves.

OFS product introductions

Soft architecture expansion: Empowering people and adaptability

Gathr modular lounge - Designed by OFS and Webb Associates, revolutionizes open-plan work environments by providing innovative solutions for physical, virtual, and cultural spaces, encouraging interaction and collaboration while enhancing well-being, creativity, and productivity. Inspired by King Arthur's Round Table, Gathr fosters a sense of equality and inclusivity, with its molded plywood construction and adaptable two-tier module form, creating versatile landscapes that support diverse workflows and promote a sense of community within organizations.

Kaleid workstation - Kaleid by Webb Associates is a mobile and flexible element of Soft Architecture, crafted with wood and offering various sizes and options such as media units, shelving units, self-watering planters, tables, and workstations, seamlessly integrating with the Ezel markerboard, to support dynamic, adaptable workspaces that foster connectivity and redefine the way we work.

"Gathr and Kaleid further embody a vision of Soft Architecture, where innovative design meets functionality to empower organizations and individuals. Through these products, we strive to foster well-being, creativity, and productivity, revolutionizing the way people interact, connect, and thrive in their work environments." - Roger Webb, Webb Associates

Learn more about our soft architecture products

Soft Architecture solutions create compelling settings for an organization to be successful and allow their most valuable asset, their people, to thrive. It frees us from being locked into permanent situations and fosters our ability to adapt to whatever lies around the corner. Creating anchor products that serve as both architectural elements that can be changed as needs shift, as well as activating the spaces within that framework, will give power and flexibility to both employees and their teams.

Rowen collection expansion: Elegance meets functionality

Rowen bench - The Rowen bench, designed by Brian Graham, seamlessly blends elegance and warmth with its graceful form inspired by architecture and landscapes, creating a sense of beauty and tranquility, enhanced by thin faceted legs, super matte oak or walnut wood slats, and customizable powder-coated legs, while offering practicality through a removable cushion for personalized comfort.

Rowen conversation lounge - Designer Brian Graham has masterfully blended elegance and comfort in the creation of Rowen lounge, drawing inspiration from architectural and natural landscapes to craft pieces that exude grace and warmth, featuring thin faceted legs for lightness and poise, inviting cushions for ultimate relaxation, and offering various options including lounge chairs, loveseats, and sofas to create calming and inspiring spaces that cater to different preferences.

Rowen café table - The Rowen café table, inspired by architecture and landscapes, beautifully combines elegance and warmth to create a welcoming environment, with customizable options for the top and base, seated or bar height variations, and a convenient bag hook, making it an exceptional piece that excels in beauty, warmth, and functionality.

"I am truly proud of the expansion to the Rowen family of products, which exemplify the harmonious blend of elegance and functionality. Each piece is a testament to the craftsmanship and attention to detail that defines the collaboration between myself and OFS. It has been a joy to work with OFS, a company that shares my passion for creating exceptional furniture that enhances the way we live and work”

New seating options offer sophistication, comfort, and customization

Raya guest, lounge, stool - Raya is more than just seating - it's an extraordinary statement piece that elevates your space to the next level. The Raya guest, lounge, and stool options offer unique wrap design inviting you to experience ultimate relaxation and customizable textiles and finishes allowing you to showcase your unique design style.

Rory stool - The Rory stool, a masterpiece of functional elegance designed by Brian Graham, combines sleek design with unparalleled comfort and support through its expertly crafted contoured seat, while the customizable footrail offers a personalized touch, showcasing the superior craftsmanship and attention to detail that makes it a standout piece in any collection.

Coact lite lounge - Coact lite, a lighter, slimmer part of the Coact product family, takes the space-defining structure of Coact and offers a thin, balanced structure to construct spaces that range from playful to sophisticated depending on the need. Simply offering multiple levels of private and social settings empowers people to choose how they achieve their day.

Cali guest + stool - Elevate café spaces with the exquisite Cali chair, blending beauty and functionality, featuring natural wooden construction, contoured arms, and an ability to leave a lasting impression in any environment, embracing the artistry of fine craftsmanship.

Vienna - The Vienna seating collection by designer Anton Ivanov blends indoor and outdoor design seamlessly, offering guest and bar stool options with a slatted wood resin seat and back, customizable frame options, and a perfect balance of style and functionality for any space.

New tables and bases for conversation and connection

Nineteen20 outdoor base - The Nineteen20 table collection, offering a variety of shapes, sizes, colors, and materials for cafés, kitchens, respite areas, and more, providing the perfect spot to enjoy a cup of coffee, engage in conversations, or relax with a good book, including outdoor options for added versatility.

Intermix table tapered base - For informal interaction spaces, Intermix is the flexible, multi-purpose, tech-savvy conference offering that delivers opportunities for group engaging, idea-generating moments. Take cues from everyday life to create an environment that provides social connectivity, removes boundaries and speaks to the new way we work.

Puzzle - The Puzzle occasional table by Claudio Bellini is a highly customizable masterpiece, offering endless possibilities with its innovative design and varied palettes, perfect for creating a warm and inviting atmosphere in any space.

Mediation and collaboration

Tate ottoman - The Tate cushion family, designed by OFS in collaboration with Two Inches Beyond Black and Renita Woodson, is a versatile seating solution for various situations, providing comfort for quick seating or meditation, featuring a cooling foam and buckwheat hulls design that promotes inner peace, imagination, and a functional enhancement to our lives.

About OFS:

OFS is a family-owned contract furniture manufacturer dedicated to crafting experiences and products that contribute to places where people want to be. Founded in 1937, OFS provides furniture and logistics solutions for office, healthcare, education, lifestyle, government, and home office markets worldwide, offering seating products, tables, casegoods, and open-plan products. OFS is based in Huntingburg, Indiana.

Media Contact:

Aaron Estabrook: OFS Media Relations and Director of Digital Marketing

Phone: 812-827-3386 Email: