Joanna Abrams of Mindclick on the Imagine a Place podcast

Can a website help save the planet?

Can a website help save the planet? Joanna Abrams believes so. Joanna Abrams is the CEO and Founder of Mindclick, a product intelligence platform that rates the environmental impact of manufacturers and their products. Joanna’s journey into Mindclick is an entertaining listen, full of windy roads, detours, and even failures. One of the highlights of this episode comes towards the end, when Joanna walks our host, Doug Shapiro, straight into an epiphany around why we sometimes lose sight of a way of living and thinking that really matters.

Topics discussed in this episode:

  • Sustainability and design
  • Environmental design 
  • Product intelligence and development

Related Imagine a Place episodes:

Samantha Lee Smugala: A sketch that changed St. Louis.

Christian Giordano: Design is due for reinvention

Laura Guido-Clark: Love. Good. Color.


  • Doug Shapiro
  • Joanna Abrams
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