Don’t be afraid to play.

We asked our previous guest, Kia Weatherspoon (episode 35 - May 3, 2021), for an intro to someone she’d want to hear from – The first name on her list: Jessica Caldwell.

Jessica Caldwell is the founder of Folke Creative in Brooklyn NY, a boutique branding and design studio inspired by the stories of people, places, and things. She also runs the design blog: https://designislit.com/

Today, Jessica will let us in on her "messy" process of design and also provides some wise advice on how to conjure creativity. She starts her interview reflecting on a moment that eventually leads to a simple and beautiful statement from her: “Life is filled with little luxuries, little glimmers of hope and love”… if you’ll only just look for them.